Man up: In an effort to claim some new territory in the diet soda market, Dr Pepper has launched a new drink with only 10 calories per can…for men

As more and more people link sugary, fizzy drinks with obesity the company is trying to claim some new territory in the diet soda market with Dr Pepper 10 by going after the male market.

The 30-second spot for the drink looks like it has been designed to appeal to the manliest of the manly. 

A muscle-bound Rambo-type complete with sweat bands and ridiculous weapon, sprints around a jungle dodging Star Wars-style lasers.

‘Hey ladies, enjoying the film?’ he asks while punching a snake in its chops. 

‘Course not. Because this is our movie and Dr Pepper Ten is our soda.’

The spot ends with him telling women that they can ‘keep the romantic comedies and lady drinks’.

Quite what constitutes a ‘lady drink’ is anyone’s guess, but perhaps they are referring to Pepsi’s new diet cola in a ‘skinny’ can that caused outrage at New York Fashion week. 

Read more: http://www.dailymail.co.uk/femail/food/article-1359710/Dr-Pepper-launches-manly-low-calorie-drink-Rambo-style-advert.html#ixzz1ZISeYxQE

NO BRO, THAT’S FINE, ILL JUST KEEP MY MONEY IN MY POCKET.

Personally, as a little girl who’s favorite Carowinds ride was the THREE DEE MOTION PICTURE JAMES BOND RIDE where you get to be James Fucking Bond, I have to say back the fuck up. And guess what! IM NOT A SPECIAL FUCKING SNOWFLAKE. There are tons of girls who enjoy 1. lasers 2. punching snakes 3. shooting shit. 4. jumping off of cliffs 5. riding in all-terrain vehicles and more in our extended cinematographic fantasies. 

Go ahead and pour that shit while you’re driving so you have to buy twice the amount to make up for the HALF OF THE POPULATION that it isn’t meant for.

And I’ll stick to my vodkavodka “lady drink”